Research Articleانتشار ۱۱ دی ۱۴۰۳
Exploring the Impact of Virtual Reality Technology on Consumer Buying Behaviour: A Comparative Study of Traditional and Immersive Shopping Experiences
Seyed Mohammad Ali Hosseini, Elena Rostami
A quantitative and qualitative comparative evaluation analyzing conversion rates, dwell time, and emotional engagement between conventional online stores and interactive VR spaces.