Research Article
Exploring the Impact of Virtual Reality Technology on Consumer Buying Behaviour: A Comparative Study of Traditional and Immersive Shopping Experiences
IMAQ Journal · Vol. 1, No. 2 (2024) · pp. 13–28
Authors
- Published
- 31 Dec 2024
Abstract
A quantitative and qualitative comparative evaluation analyzing conversion rates, dwell time, and emotional engagement between conventional online stores and interactive VR spaces.
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