The current landscape in marketing management and international market entry demonstrates a discernible shift towards main strategies that encompass the entire lifecycle of products on a global scale. Scholars and industry professionals alike increasingly acknowledge the imperative of interdisciplinary collaboration, utilizing cutting-edge advancements in technology and strategic management to secure enduring success in the worldwide business arena. Prominent contributors in the field have offered valuable insights into formulating effective strategies for market entry, emphasizing the crucial role of communication in relationship management, and aligning corporate vision strategically with global expansion initiatives. Noteworthy concepts such as SWOT analysis, process innovation, and design structure matrix methods have been employed to augment the decision-making processes. In the ever-evolving technological landscape, the considerations for strategic resource allocation, the pursuit of competitive advantage through manufacturing, and the adoption of innovative practices are pivotal aspects characterizing the contemporary state of the art in these domains. Organizations that adeptly assimilate these principles position themselves to adeptly navigate the intricate challenges of the global marketplace, thereby attaining a state of strategic excellence in both marketing management and international market entry. The current review paper, concludes with a strategic framework for success, emphasizing the synergy between marketing strategies and product lifecycle management. It serves as a compass for professionals seeking to deepen their understanding of the delicate equilibrium required for impactful global market penetration. Through authentic examples and actionable insights, this guide offers a roadmap for businesses aspiring not only for survival but for sustained success in the intricate landscape of international markets.